Whether you’ve just started blogging or whether you’ve been at it for a while, it’s hard to deny that keeping your content regularly out there can be really tough. Despite all good intentions, life can also get in the way. When you get home from work or school ready to fall down and go to sleep, that blog post you always intended to write could easily be forgotten about. Eventually posts we may have left in our drafts, with all good intentions, lose their sparkle and appeal and we end up binning them. It’s a viscous cycle and since I’ve decided to try and get 5 posts out there a week in the run up to Blogmas; I’ve found planning is key.
Just before the end of the month, I get out my notebook and start jotting down ideas for the blog posts I want to write. This could be anything from generic themes to exact titles and I carry this with me everywhere incase inspiration strikes. In fact, I normally find the walk to the train station in the morning is when I somehow get a massive brainwave and get really passionate about a subject! Sometimes writers block just happens and if you’re ever stuck for ideas go through your favourite magazines and blogs. Then think about how you could apply this to your blog by injecting some of your personality and original thoughts into it. Collaborating with other bloggers is also another great way to share ideas.
Once I’ve worked out what kind of posts I’d like to write, I then get out my diary and start planning my time. There are some posts I like to write at certain times of the month and I like to put those in first. I then plan the other posts around these with a couple extra on standby to ensure flexibility. Sometimes you feel like you really want to write about something but when you get to it, inspiration doesn’t strike. Back up posts are always very useful in these situations!
Then we get to actually writing your blog posts. I have 2 days off a week which is the only opportunity I have to take photos in natural lighting during the winter. I try to take mass amount of photos so I’m ready to write my posts as and where I can, without this kind of planning writing my blog posts would be impossible! I also like to try and keep a week ahead of my blog posts. As you’re reading this, I’m already deep into planning my November posts and should have my first week ready and scheduled. This means I can really focus and work hard at my day job, in the safe knowledge that I have 5 posts written and scheduled to post at 5pm everyday for the week. It means I can relax a little bit and if dreaded writer’s block does strike, I can afford to take a night off and recharge.
I find planning and scheduling an absolute essential. But in my first year of blogging I would literally write a post as and when, then post it immediately. With my volume of posts increasing yet my day job not going anywhere anytime soon, I would literally be too tired to keep blogging the way I used to. For me, planning and scheduling is key and it always feels good to be on top of things.
Do you find planning your blog posts and scheduling in advance is an essential in keeping your content regularly out there? I’d love to know your thoughts in the comments below.
Emily Mae x